Thru Appoints ex-Microsoft to New Leadership Role

Subhashini Simha now Vice President, Product Management and Marketing for Thru, Inc.

Dallas, Texas, May 27, 2015 – Leading global provider of enterprise file sharing and collaboration solutions; Thru, Inc., has today announced the appointment of Subhashini Simha as Vice President, Product Management and Marketing. Ms. Simha joins the team after multiple leadership positions in the industry, including Senior Product Marketing Manager at Microsoft, Principal Product Marketing at Sabre, Marketing Lead for Insurance MU at MphasiS (formerly part of Hewlett-Packard) and most recently with Thru as Head of Product Marketing.

During her nine years of tenure at Microsoft Corporation and Microsoft India, she successfully drove product marketing, sales enablement and evangelism initiatives for Microsoft Dynamics, Office, Windows 8 (on interoperability) and Enterprise Support Services.

A seasoned marketing leader, Ms. Simha will lead the global Marketing team at Thru and apply her extensive industry knowledge to steer the company’s product direction, launches, go-to-market strategy and marketing operations.

Ian Snead, Thru’s Executive VP, Sales and Marketing, said of the announcement, “We are thrilled to have Su on the team. She joined Thru last year and is now stepping up to take on this new leadership role.” Speaking to her strengths he added, “Her structured leadership style and extensive experience in successfully launching products and services to the enterprise, will support the ambitious plans Thru has for 2015 and beyond.”

Ms. Simha is excited to take on this new role and said in a statement earlier, “Thru is a terrific company with a huge market potential,“ and expressed it has been a high growth experience working with Thru in the last 6 months. “Having the opportunity to work with extremely capable leadership, high profile customers and the talented global team has been incredible. I am excited to now help take Thru to the next level. We are eager to bring new solutions to the market, which not only directly responds to the pulse of the enterprise, but is also ahead of the times.“

Besides Microsoft, Subhashini has worked for Sabre, leading the product marketing strategy for the Airline Solutions Consulting business unit, and portfolio marketing for AirCentre Enterprise Solutions. Ms. Simha is an Engineering graduate from the National Institute of Technology Calicut in Electronics and Communications Engineering and also holds certifications from the University of Washington and Kellogg School of Management.

About Thru
Thru, Inc. offers industry’s leading solutions for enterprise file sharing and collaboration to help organizations exchange large files and content securely across the globe. Handling billions of unlimited file size transactions, Thru serves a variety of industries including software, financial services, architecture and manufacturing. Large corporations such as VMware, HKS, Manhattan Associates, Vocera and Sage trust Thru every day to do business securely. With installations in over 170 countries, Thru’s unified platform and products like Thru Web, Thru Dropbox™, Thru Desktop Sync, mobile apps for iOS, Android and business apps for Microsoft Outlook, IBM Notes, Salesforce and Microsoft SharePoint, offer both out-of-the-box and custom solutions for every file sharing need of an enterprise.

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