Online Marketing Lead
Location: Dallas-Ft. Worth, Texas
Employee Type: Full-Time Employee
Are you an online marketing expert? Do you have previous experience delivering online marketing results at a senior level? Are you driven, analytical and possess strong project management skills? If you have answered yes, then this job is for you!
As lead of Thru’s Online Marketing Team, you will report directly to the Vice President of Marketing. Your responsibility is to execute the multi-channel marketing strategy using your analytical skills and search marketing experience to optimize and report on performance. Thru is looking for a dynamic individual who works closely with VP of Marketing, sales teams and marketing team to deliver to sales team high volume of quality prospects.
Must be a quick learner, ready to work for fast-paced team culture & with a roll up the sleeves and get things done attitude. Attractive compensation and benefits included.
- Devising a multi-channel strategy to drive online traffic to the company website
- Tracking conversion rates and making improvements to the website
- Tracking and generating relevant content for lead generation
- Developing and managing digital marketing campaigns
- Maintain and monitor relationships with Search and PR agencies
- Overseeing the social media strategy for the company
- Managing online brand and product campaigns to raise brand awareness
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Monthly marketing KPI reports and summaries
Requirements of the Role
- Bachelor’s degree
- Experience managing search campaigns and KPI reporting
- Strong understanding of current online marketing concepts, strategy and best practices
- Experience with SEO, PPC, Email marketing, and social media
- Experience working with Salesforce, Pardot, Marketo or other marketing automation systems
- Previous experience in a similar digital marketing role
- Technology industry background or education
Be a part of a team with a purpose. Thru offers competitive compensation packages including rich medical, dental, vision, disability, life insurance coverages, equity and generous matching in our IRA program. Come-as-you-are casual dress environments, and certain disciplines can qualify for education subsidies. Our PTO policy, flexible work schedules, paid holidays and a subsidized gym membership allow you to balance your work with your non-work life.
Thru is an Equal Opportunity Employer
If you are interested in applying for this position, please upload your CV/resumé and we’ll get in touch as soon as possible.
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