Online Marketing Manager

Location: Dallas-Ft. Worth, Texas
Employee Type: Full-Time Employee
Email: hr@thruinc.com

 

Are you an online marketing expert? Do you have previous experience delivering online marketing results at a senior level? Are you driven, analytical and possess strong project management skills? If you have answered yes, then this job is for you!

 

Your responsibility is to execute the multi-channel marketing strategy using your analytical skills and search marketing experience to optimize and report on performance. Thru is looking for a dynamic individual who works closely with marketing leadership, sales teams and marketing team to deliver to sales team high volume of quality prospects.

 

Must be a quick learner, ready to work for fast-paced team culture & with a roll up the sleeves and get things done attitude. Attractive compensation and benefits included.

 

Duties Include

  • Devising a multi-channel strategy to drive online traffic to the company website
  • Tracking conversion rates and making improvements to the website
  • Tracking and generating relevant content for lead generation
  • Developing and managing digital marketing campaigns
  • Maintain and monitor relationships with Search and PR agencies
  • Overseeing the social media strategy for the company
  • Managing online brand and product campaigns to raise brand awareness
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Monthly marketing KPI reports and summaries

Requirements of the Role

  • Bachelor’s degree
  • Experience managing search campaigns and KPI reporting
  • Strong understanding of current online marketing concepts, strategy and best practices
  • Experience with SEO, PPC, Email marketing, and social media
  • Experience working with Salesforce, Pardot, Marketo or other marketing automation systems
  • Previous experience in a similar digital marketing role
  • Technology industry background or education

Benefits

Be a part of a team with a purpose. Thru offers competitive compensation packages including rich medical, dental, vision, disability, life insurance coverages, equity and generous matching in our IRA program. Come-as-you-are casual dress environments, and certain disciplines can qualify for education subsidies. Our PTO policy, flexible work schedules, paid holidays and a subsidized gym membership allow you to balance your work with your non-work life.

Thru is an Equal Opportunity Employer

 

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