Brands and intellectual property represent considerable investment and are among the most valuable of all corporate assets. However, at every workflow stage there is potential for loss, needless duplication and costly errors by organizations who have substantial collections of marketing assets spread across disparate internal and external locations.
Thru Digital Asset Manager (Thru DAM™) provides the basis for organizations to transform how they produce, manage, share, use and re-use their corporate collateral and brand assets resulting in significant cost savings, productivity gains and increased market responsiveness. The Thru DAM solution epitomizes the “produce-once-use-often” principle. Now corporate assets from a logo to an entire marketing plan may be quickly retrieved and reconfigured for new assignments eliminating the cost of internal or third party suppliers producing them from scratch.
Thru DAM allows a user to store an asset, manage it using its metadata and other administrative tools, and then permit other users to retrieve and re-purpose it for their end-use. Key stakeholders get fast, easy, permission-based access to current versions of the right brand assets.
Store logos, images, video and other brand-related content in a secure, online digital repository
Capture metadata describing every brand asset
Access assets quickly with intuitive keyword and advanced Boolean searches
Thru DAM is accessible via the Thru Cloud and is compatible with all Thru products. Additionally, Thru APIs enable integration to other software applications used by your company. Ease-of-use and availability assists in standardizing corporate message and building brand equity value.
Specify rights and permissions for every level of user
Provide access to current brand assets only to approved users
Protect assets with encryption and antivirus scanning
Thru DAM removes antiquated business workflows such as email, mail and courier services and streamlines the way your company manages valuable corporate collateral. Increase efficiency while reducing time-to-market and distribution costs.
Version work-in-progress automatically
Streamline production with digital proofs
System generated email prompts keep projects on track
Thru DAM is an integrated platform with a cloud-based repository that is permission-based with granular access rights, universal search and extensive collaboration tools.