The Richards Group Continues to Get (and Send) Creative with Thru
Billion dollar agency renews contract for SendThru, citing ease of use and positive feedback from clients as continued incentive for the agency (and industry) to move away from FTP
Irving, Texas, August 31, 2009 – Richards Group, the largest privately held advertising agency in the US, announced the renewal of their contract with Thru for team members to use the SendThru product agency-wide.
The Richards Group maintains a staff of over 600 with annual billings near $1 Billon. They are best known for their award winning campaigns for Fortune 500 clientele, in addition to interactive, relationship, retail and business-to-business marketing. The Richards Group has been using Thru to share large print and broadcast commercial files within the agency and with their clients across the country and around the world.
The Richards Group (www.richards.com)
100 creative team members now use SendThru, our certified global file transfer solution, to send media files of unlimited size, anywhere in the world quickly and securely. All accessed from the Web. Our Dropbox feature allows posting of commercials and print ads for clients to download and review, with detailed tracking information for the sender. Agency teams no longer rely on post-production houses to distribute media files, or sending via their own FTP servers. Clients can access material anywhere in the world.
The legacy protocol FTP had been the firm’s standard for file distribution, and is still prevalent in the media and advertising communities. But FTP lacks fundamental monitoring and security. Files can be lost, deleted or accessed improperly from FTP servers with no means of tracking delivery. FTP is cumbersome for clients and team members outside the agency to access material quickly and easily.
“We’re seeing a shift away from FTP in the advertising and media industry” according to Thru VP of Customer Service, Daniel Hurtubise. “The unique demands of extremely large media files puts impossible strains on in-house infrastructure, so agencies are increasing looking to the cloud. We’re glad to be there to support them.”
SendThru provides team members and their clients, fast, easy and secure access to campaign related files for reviewing material. They can view reports detailing who downloaded what, when, tracking file traffic for campaign management and workflow. Teams may focus on the creative product more, and less on the issues of delivering material to clients.
An enterprise platform for secure, online content delivery and management, Thru consists of four products: SendThru, ShareThru, a virtual online file management system, providing fast downloads for large files anywhere in the world, and a repository for sharing, organizing and tightly controlling file access. SyncThru, accelerates delivery of any file, any size, anywhere across the globe. And SellThru, a sales force performance enhancement tool, provides real-time business intelligence, monitoring and task generation for Salesforce.com users. Thru’s platform is entirely Web-based, so same-day implementation is possible without need for hardware on site. Thru maintains a global customer base and is headquartered in Irving, Texas, with offices in San Jose, California and Sydney, Australia.