Omnicom Managed Services agency signs with Thru to send and manage files for Broadway advertising

Irving, Texas, June 12, 2009 – Serino Coyne, the largest live entertainment advertising agency in the
U.S., has just signed with Thru for managing and sending large files associated with broadcast and
outdoor advertising on and off Broadway.

A division of Omnicom Group, Serino Coyne is the nation’s preeminent live entertainment advertising
agency, and is the agency of record for theater and performance events nationwide, with a specific
focus on Broadway . They specialize in: advertising and marketing for major plays and events,
sponsorship development, media relations, consulting and strategic planning. If you’ve seen a 10-story
billboard for a play on Times Square, you’ve seen their work. Serino uses Thru technology to securely
send and share large project files internally and externally.

www.serinocoyne.com

Creative team members now use SendThru, our certified global file transfer solution, to send media files
of unlimited size, to and from anywhere in the world quickly and securely. All accessed from the Web.
Our Dropbox feature allows posting of commercials and print ads for clients to download and review,
with detailed tracking information for the sender. Coupled with ShareThru, our virtual online file
management system, Serino can retain, manage and distribute files in a multitude of software formats in
a Web-based application that is easily accessed, but remains completely secure. These capabilities
enable Serino to confidently manage and protect the distribution of time sensitive projects. Agency
teams no longer rely on post-production houses to distribute media files, or sending via their own FTP
servers. Clients can access material anywhere in the world.

“The advertising industry is particularly well suited for the services we provide and are increasingly being
managed by our platform” according to Thru CEO Lee Harrison, “We are essentially serving a service
industry – which has unique demands both in size and quantity of information being distributed – with
huge Intellectual Property considerations. This is a perfect fit for them and for us.”

Thru’s platform enables teams fast and secure access to campaign related files, and easy access to
their clients for accessing and reviewing material. They can view reports detailing who downloaded what
when, tracking file traffic for campaign management and workflow. Teams now focus more time on
getting billboards up before opening day, and less on getting material to and from clients.

About Thru

An enterprise platform for secure, online content delivery and management, Thru consists of four
products: SendThru, ShareThru, SyncThru, which accelerates delivery of any file, any size, anywhere
across the globe, and SellThru, a sales force performance enhancement tool, provides real-time
business intelligence, monitoring and task generation for Salesforce.com users. Thru’s platform is
entirely Web-based, so same-day implementation is possible without need for hardware on site. Thru
maintains a global customer base and is headquartered in Irving, Texas, with offices in San Jose,
California and Sydney, Australia.

www.thruinc.com