Multi-million dollar agency renews contract for SendThru and ShareThru, as the McCann-Erickson
network (and the rest of the advertising industry) continues to move away from FTP

Irving, Texas, October 9, 2009 – TM Advertising, one of the largest full-service advertising agencies
in the southern U.S., announced the renewal of their contract with Thru for use of SendThru and
ShareThru products agency-wide.

As an independent agency within the McCann-Erickson network, and part of the Interpublic Group of
companies, TM is one of the largest agencies in the southern U.S., and is best know as agency of
record for American Airlines and Nationwide Insurance. TM has been using Thru to share large print
and broadcast commercial files within the agency and with their clients across the country and
around the world.

www.temmc.com

Creative team members in TM offices across the country use SendThru, our certified global file
transfer solution, to send media files of unlimited size, anywhere in the world quickly and securely. All
accessed from the Web. Our Dropbox feature allows posting of commercials and print ads for clients
to download and review, with detailed tracking information for the sender. Agency creatives no longer
rely on post-production houses to distribute media files, or sending via their own FTP servers. Clients
can access material anywhere in the world.

FTP had been the agency’s standard for file distribution, and is still prevalent throughout the
advertising industry, but FTP lacks fundamental monitoring and security. Files can be lost, deleted or
accessed improperly from FTP servers with no means of tracking delivery. FTP is cumbersome for
clients and team members outside the agency to access material quickly and easily.

“We’re seeing a shift away from FTP in the advertising industry” according to Thru VP of Customer
Service, Daniel Hurtubise. “Extremely large media files put strains on in-house infrastructure, so
agencies are increasing looking for solutions like Thru. TM is thrilled with the results, and we’re
thrilled to have them sign on for more service.”

TM additionally uses ShareThru, a virtual online file management system, providing fast downloads
for large files anywhere in the world, and a repository for sharing, organizing and tightly controlling
file access. This provides secure, easy access to their clients for accessing and reviewing material.
Teams can view reports detailing who downloaded what when, tracking file traffic for campaign
management and workflow. Teams now focus more time on the creative product, and less on
hassles associated with getting material to clients.

About Thru

An enterprise platform for secure, online content delivery and management, Thru consists of four
products: SendThru, ShareThru, SyncThru, which accelerates delivery of any file, any size,
anywhere across the globe, and SellThru, a sales force performance enhancement tool, provides
real-time business intelligence, monitoring and task generation for Salesforce.com users. Thru’s
platform is entirely Web-based, so same-day implementation is possible without need for hardware
on site. Thru maintains a global customer base and is headquartered in Irving, Texas, with offices in
San Jose, California and Sydney, Australia.

www.thruinc.com