Electronic Software Distribution

Having made the purchase decision and signed the contract, customers want rapid and reliable delivery of their new software. Electronic delivery of software is the independent software vendor’s (ISVs) opportunity to create a positive first impression of their Customer Service. However, many small to mid-size software companies that are heavily invested in engineering, sales, and marketing do not have large internal IT staff or budgets. Large public ISVs have found general purpose content delivery networks expensive and lacking the detailed reporting required for revenue recognition. Meeting customer expectations with an in-house custom-built electronic software distribution (ESD) application and infrastructure that includes third-party components and FTP servers often creates a major internal support challenges. ISVs that have elected to architect their own solution have found that building and maintaining such a solution adds cost, de-focuses developers and increases overhead, while not meeting stringent requirements for compliance driven revenue recognition.

Thru’s Electronic Software Distribution Solution

Thru provides a cost-effective Electronic Software Distribution platform that eliminates the stress and challenges of secure, reliable, and rapid delivery of software builds, patches and updates to customers while meeting internal and external standards for governance, risk and compliance. Built on a robust and resilient high-speed Content Delivery Network with 100% uptime SLA, Thru enables one global service level agreement (SLA) where all customers worldwide have the same speed of access, regardless of location. A simple but powerful set of tools is provided for the management, distribution, and tracking of software downloads and uploads. The same tools can also be utilized for other common bidirectional data exchanges that occur in customer support cases utilizing the Thru Secure DropBox. Designed for rapid adoption through simple integration with existing applications, Thru protects and enhances existing investments in your CRM and/or customer portal.

Electronic Software Distribution Key Features

• Reliable and accelerated electronic software delivery – Consistently and rapidly transfer large volumes of data (builds, patches, and updates) between you and your customers/partners.
• Streamline software distribution process – With one central interface to schedule, monitor and manage data transfers, workflows can be automated and IT managers no longer have to maintain and configure multiple servers or create scripts to schedule and monitor data transfers.
• Advanced security and file tracking for regulatory compliance – Add encryption, passwords, and information rights management protection to files, verify authenticity, monitor file uploads and downloads, create time sensitive expiry controls, and maintain an audit trail in real time.
• Enterprise class reporting – Granular reporting with legal-grade recording for audit, billing and third party compliance driven revenue recognition processes.
• CRM and customer portal integration – Enabled by the Thru Web Services API or out of the box with the Salesforce.com connector, users have the ability to store, distribute, and track files of any size directly from their existing CRM or customer portal, providing a single user interface and single system of record.

Thru is the only Managed File Transfer vendor, offering Electronic Software Distribution ; flexibility, low price and easy of use are just some of the benefits.