Thru to Exhibit at the 2008 Annual HIMSS Conference & Exhibition

Introducing Best Practices For Sharing and Managing Patient Records Over The Internet While Ensuring Compliance

Irving, Texas, November 11, 2007 – Thru today announced it will be exhibiting at the 2008 Annual Healthcare Information and Management Systems Society (HIMSS) Conference & Exhibition in Orlando, Florida February 24-28. HIMSS is a membership organization providing leadership for the optimal use of healthcare information technology for the improvement of healthcare. Attendees will have the opportunity to learn how Thru’s unique technology is positioned to help resolve health information security and medical privacy issues in the electronic age.

“Health-related information shared throughout the patient care lifecycle is among the most intimate and sensitive of all personal information,” said Jeanine Mitchell, VP of Sales and Marketing at Thru. “At the event, Thru will share its expertise in securing sensitive information exchanged electronically internally and externally, tracking its movement using a proprietary ‘certified delivery’ process and restricting and controlling who has access to it.”

An example of how Thru simplifies the complexity of protecting health information, Good Shepherd Health System in Longview, Texas replaced PKI encryption with Thru technology. “Thru Desktop Edition is great for folks who don’t want to manage the hassle of PKI to be HIPAA compliant. When our PKI deployment hit just 4 or 5 users, it became clear that it wouldn’t scale and something had to be done,” said the financial applications manager at Good Shepherd.

According to the Massachusetts Nursing Association, the ease of transmitting health information has improved the cost effectiveness of health services. However, securing and tracking medical records and other patient information over internet lines also presents compelling challenges. Finding the balance between sharing sensitive records efficiently with authorized parties and protecting them from accidental exposure is particularly challenging.

While email, FTP and instant messaging have become the most common way organizations collaborate and communicate, these tools don’t provide the security and reliability organizations need to handle their mission-critical information. Using them increases IT management complexity and cost, results in lost or misplaced messages and files, creates user frustration and non-compliant behavior and increases the risk of security breaches. Thru’s technology is the first all-in-one solution in the healthcare industry designed to help organizations ensure email compliance, prevent information leaks as well as efficiently and securely transfer, track, store and access large files.

About Thru Desktop Edition
Thru Desktop Edition is the best choice for organizations that need to make it easy for employees and partners to secure critical messages. Thru Desktop Edition minimizes training time and expenses. You can create, deliver and track messages with Thru Desktop Edition in the same way you send email today. Powered by the Thru Technology Platform, Thru Desktop Edition can be used to create a secure message channel between senders and recipients. It prevents emails from bouncing back because they’re too big or getting intercepted by an undetected network intruder. You can be confident that your critical messages will get through on time and to the right person.

About Thru
Thru is a global leader in delivering critical messaging solutions. Thru technology increases the security, reliability and efficiency of electronic communication and large file transfer, enabling enterprise risk management, IT optimization and cost-effective compliance. Thru uses a best practices approach called Critical Message Governance (CMG) to increase visibility and centralize control of critical information across network boundaries. Since 2002, Thru has helped transform client messaging environments to drive significant business results.