Melco Takes the Gamble Out of Sending and Managing Information for Gaming Resorts with Thru

Luxury gaming resort developer uses Thru to manage sensitive information for their Macau Casinos

Irving, Texas, June 1, 2009 – Melco Crown Entertainment Ltd. (Nasdaq: MPEL), a publicly traded owner and developer of casinos in Macau, now uses SendThru and ShareThru to transfer and manage large amounts of information between venues, corporate offices, external account and concessioners in and around southern Coastal China.

Using new and innovative approaches to resort gaming and entertainment, Melco Crown is consistently the best entertainment experience to a broad spectrum of customers in Macau’s burgeoning gaming industry. So lucrative is the market that Melco raised in excess of $1.1 billion during its IPO, the fourth largest in 2006. Melco uses Thru technology to securely send and share files internally and externally.

Melco Crown Entertainment Ltd. (

Melco will be using the Thru platform as an integrated solution enabling the company to securely and efficiently manage and exchange accounting and project information. SendThru, our certified global file transfer solution, provides secure delivery of their proprietary information, while controlling access. Coupled with ShareThru, our virtual online file management system, Melco can retain, manage and distribute files in a multitude of software formats between numerous companies – in an Outlook integrated application that is easily accessed, but remains completely secure. These capabilities enable Melco to confidently manage and protect the distribution of highly sensitive financial, operational and project based information.

“Investment in the entertainment industry in coastal China is fast paced and lucrative” says Thru CEO Lee Harrison. Melco has made a commitment, since traded on the U.S. based NASDAQ, to be completely compliant with U.S. security law. Thru was chosen for its all-in-one approach to large file transfer and management in a totally secure environment.”

Initially the engagement includes 200 users, but is expected to increase to 700 as more departments come online. “Entertainment is a growth industry and one of few bright spots in the current global turndown” according to Thru’s Customer Service VP, Daniel Hurtubise. “As a major data gateway to this emerging market Thru has more than enough headroom in our Hong Kong data center facility for anything China (and Melco) can throw our way.”

Thru’s platform enables Melco partners and employees to download files effortlessly, while project information is well organized and easily shared. Fast, secure and reliable document exchange eliminates the need for third-party security protocols or on-site management. Additionally, Melco has already realized significant savings resulting from paperless workflow.

About Thru

An enterprise platform for secure, online content delivery and management, Thru consists of four products: SendThru, ShareThru, SyncThru, which accelerates delivery of any file, any size, anywhere across the globe, and SellThru, a sales force performance enhancement tool, provides real-time business intelligence, monitoring and task generation for users. Thru’s platform is entirely Web-based, so same-day implementation is possible without need for hardware on site. Thru maintains a global customer base and is headquartered in Irving, Texas, with offices in San Jose, California and Sydney, Australia.