Customer Success Story:
Crocs automates global file transfers with Thru

Customer Size
4,000+ employees

Country or Region
United States

Industry
Retail

Customer Profile
Leader in innovative footwear with more than $1 billion in annual revenue and has sold over 600 million pairs of shoes in over 90 countries.

Business Situation
As part of transforming the majority of its infrastructure from on-premises to cloud, saw opportunity to modernize its middleware solution being used to manage file transfer automation across the organization.

Solution
Crocs selected the Thru Platform as its cloud managed file transfer (MFT) solution to modernize file transfer automation across its global organization.

Benefits

  • Faster creation of file transfer connections
  • MFT now aligns with hybrid cloud strategy
  • Simple user experience
  • Lower IT overhead costs
  • Synergy among global lines of business

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Crocs, Inc. (NASDAQ: CROX) is a leader in innovative footwear with more than $1 billion in annual revenue and has sold over 600 million pairs of shoes in over 90 countries. The brand is known for its famous “Classic Clogs” instantly recognizable around the world.

Business Objectives

To keep its booming footwear business agile and always equipped to meet rapidly changing customer demands, Crocs leverages state-of-the-art technologies to automate critical business processes and improve operational efficiency. A key part of Crocs’ business processes involves this exchange of files with internal and external systems over multiple protocols. Every day, Crocs exchanges hundreds of files with its partners, customers and employees worldwide.

These files range from spreadsheets to financial statements to purchase orders across a breadth of systems and applications: SAP ERP, Aptos retail, SuccessFactors HR, Kronos labor, Maersk freight forwarding, EDI VAN, banks and many more, each requiring individualized solutions for automating those file transfers.

Technology Challenges

Crocs’ IT department had recently been tasked with transforming the majority of its infrastructure from on-premises to cloud. As part of this journey, the team saw an opportunity to modernize its Oracle Fusion middleware solution being used to manage file transfer automation across the organization.

Oracle Fusion is an on-premises application, requiring significant IT overhead to support and maintain. This system also requires lengthy, complex configuration when connecting partners and internal systems, making it costly and time-consuming for Crocs’ IT staff to quickly deliver new configurations in response to global lines of business (LOB) project requests.

For example, creating a single file transfer connection to its freight-forwarding provider takes between 2 and 4 hours to code, configure, test and deploy.

To increase delivery speed of file transfer projects (operational efficiency) and decrease IT overhead (expenses), the company felt its file transfer infrastructure was an ideal candidate to modernize with an agile cloud solution.

Don McIntosh
Director IT, Development and Enterprise Systems Architecture
Crocs

Solution

Crocs selected the Thru Platform as its cloud managed file transfer (MFT) solution to modernize file transfer automation across their global organization. There were numerous factors that influenced their decision to go with Thru; most important was finding a partner to collaborate on the design of the ideal file transfer solution for Crocs. Thru’s willingness to work alongside Crocs’ IT department to design a customized solution was key to project success.

The company has now migrated file transfers away from Oracle Fusion middleware to Thru’s cloud-native MFT solution to accelerate the creation of file transfer connections between its various systems and trading partners around the world. With Thru, Crocs achieves faster response times to internal file transfer requests. When a new file transfer project is submitted to Crocs’ IT department, the team can set up the connection within 30 minutes instead of 4 hours. This has resulted in increased business agility and freed up valuable IT resources to focus on revenue-generating projects.

Mark Meister
VP of Global Logistics & Integration Technology
Crocs

An example of how Thru is being used to automate file transfers in Crocs can be seen in the company’s retail department. The company uses Thru to automate file transfers from its global point of sale (POS) systems located at Crocs retail locations and pulls the files into its analytics platforms. One of the biggest benefits Crocs experiences with Thru is how they can now build file transfer connections up to 8 times faster than with their previous solution. In addition to file transfer automation between systems, Thru enables Crocs’ users around the world to log in to the system to manually upload files for various business processes.

Mark Meister
VP of Global Logistics & Integration Technology
Crocs

How Crocs Automates 20,000+ file transfers with Thru

Business Impact and Results

Thru is helping Crocs’ IT team deliver file transfer projects much faster than before. Adoption of the Thru platform is scaling rapidly; the company has ramped from 0 to 20,000+ monthly file movements in a short period of time because of the value Thru provides.

  • Faster Creation of File Transfer Connections
    With Thru’s no-code interface, Crocs can now create file transfer connections faster than when using Oracle Fusion middleware as an MFT solution. The simplicity of Thru’s interface to configure and schedule file transfers over multiple protocols on the fly has significantly improved delivery time and increased productivity for the company’s IT staff.
  • MFT Now Aligns with Hybrid Cloud Strategy
    Another reason Crocs selected Thru was because it aligns with Crocs’ hybrid cloud strategy. “We have an enterprise plan where we are moving towards a hybrid cloud strategy. We knew we didn’t want the overhead of running this solution on-premises, to alleviate things like patching and upgrading infrastructure,” said Mark Meister, VP of Global Logistics & Integration Technology at Crocs.
  • Simple User Experience
    One of the biggest benefits Crocs identified was the simplicity of the Thru user interface. Don McIntosh, Director IT, Development and Enterprise Systems Architecture at Crocs, stated, “The beauty of Thru is that the complexity is masked behind the simplicity of the user interface.”
  • Lower IT Overhead Costs
    Crocs’ Oracle Fusion middleware generated high overhead costs, not only because of the complexity / dev expertise required to use the product but also the overhead expense associated with on-premises software, hardware, upgrades, support staff, etc. Because Thru is an intuitive cloud platform, even a citizen integrator can deploy new connections, and overhead is substantially reduced as Thru is a fully managed cloud service.
  • Synergy Among Global Lines of Business
    Thru has generated increased synergy among Crocs’ global departments. For example, Crocs’ IT heard about a need in the retail team to pull POS logs from Crocs stores into an analytics platform and they were able to easily and quickly accomplish this with Thru. Resulting in faster time to information for critical business decisions.

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