Crocs Accelerates B2B Processes and Gains Operational Efficiencies by Modernizing File Transfer with Thru

Irving, TX, March 3, 2020 – (BUSINESS WIRE) Thru, Inc., a leading provider of cloud-native secure managed file transfer (MFT) solutions, and Crocs, Inc., a leader in innovative casual footwear for women, men, and children, today announced their collaboration to modernize file transfers throughout Crocs’ B2B application infrastructure. The footwear company can now set up file transfer endpoints and onboard new trading partners in significantly less time, freeing up priceless IT resources to focus on innovating the company’s iconic products and improving the customer experience.

Thru’s secure file exchange platform consolidates file transfers in a single, centralized system, giving enterprises extremely fast file transfer performance, granular audit visibility, automated partner onboarding, point-and-click reusable endpoints and the convenience of the cloud – ideal for supply chain modernization.

Lee Harrison, CEO of Thru Inc., stated “The challenge Crocs faced is a common one for enterprises: how to accomplish digital transformation and shed cost prohibitive on-premises, hard-coded legacy file transfer systems. Thru accelerates time to deployment for new file transfer processes and provides a significant competitive edge by fast-tracking modernization projects and reducing time spent on complicated B2B integrations. Thru’s efficient cloud subscription model, instant scalability, guaranteed delivery based on persistence and web-based onboarding interface instead of coding, offer immediate ROI in operational efficiency.”

“Crocs has always been on the leading edge of supply chain innovation. We needed to modernize the flow of files across our 24 B2B integrations including multiple systems such as ERP, Retail Merchandising, Human Resources and Supply to accelerate processing of business-critical information such as sales data, payroll and supply chain. Using Thru as a unified solution for file transfer we were able to greatly improve the agility, scale and efficiency of our integrations for critical business processes in less than a month,” said Mark Meister, Vice President Global Logistics & Integration Technology at Crocs.

Read the Crocs case study.

About Thru, Inc.
Thru is a leading provider of cloud-native secure managed file transfer (MFT) solutions and is powerful enough to handle the biggest enterprise transfer challenges. Our customers include Fortune Global 500 manufacturing, retail, logistics, transportation, financial services, consumer goods and energy companies with diverse and unique business processes requiring enterprise-grade, scalable, secure file transfer technology. Visit Thru Inc. or contact

About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men and children, combining comfort and style with a value that consumers know and love. The vast majority of Crocs™ shoes feature Croslite™ material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.

In 2020, Crocs reinforces its mission of “everyone comfortable in their own shoes” with the third year of its global Come As You Are™ campaign. To learn more about Crocs or Come As You Are, please visit or follow @Crocs on Facebook, Instagram, and Twitter.

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